全球快餐老二汉堡王福建第一店6月底厦门开张
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">再过不久，厦门市民就可以品尝到全球第二大快餐连锁企业<SPAN lang=EN-US>——</SPAN>汉堡王的美味了！汉堡王在福建的首家门店将于<SPAN lang=EN-US>6</SPAN>月底在厦门正式开张。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> <B>来自美国的快餐巨头</B><SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 说起汉堡王，厦门市民可能还有些陌生，不过，在它的老家美国，汉堡王可是与<SPAN lang=EN-US> “</SPAN>麦当劳<SPAN lang=EN-US>”</SPAN>、<SPAN lang=EN-US>“</SPAN>肯德基<SPAN lang=EN-US>”</SPAN>齐名的快餐连锁品牌。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 美国汉堡王控股集团公司（<SPAN lang=EN-US>BurgerKing</SPAN>）成立于<SPAN lang=EN-US>1954</SPAN>年，总部位于美国，现在美国本土<SPAN lang=EN-US>50</SPAN>个州和<SPAN lang=EN-US>62</SPAN>个国家及地区经营着超过<SPAN lang=EN-US>11000</SPAN>家餐厅，总员工人数超过<SPAN lang=EN-US>340000</SPAN>名，为全球第二大快餐连锁品牌。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 福建启润餐饮总经理陈永裕说，与<SPAN lang=EN-US>“</SPAN>肯德基<SPAN lang=EN-US>”</SPAN>、<SPAN lang=EN-US>“</SPAN>麦当劳<SPAN lang=EN-US>”</SPAN>相比，<SPAN lang=EN-US>“</SPAN>汉堡王<SPAN lang=EN-US>”</SPAN>的最大特点就在于<SPAN lang=EN-US>“</SPAN>火烤汉堡<SPAN lang=EN-US>”</SPAN>。每一张桌子都有服务铃，包装也采用透明袋，可以清楚地看到里面的汉堡。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> <SPAN lang=EN-US>“</SPAN>汉堡王推出独特的<SPAN lang=EN-US>‘</SPAN>我选我味<SPAN lang=EN-US>’</SPAN>也是一绝。<SPAN lang=EN-US>”</SPAN>陈永裕说，从决定新鲜蔬菜的量，到选择一至两片或更多的牛肉，乃至挑选酱料，都可以由顾客根据自己的喜好来制作汉堡。这也是其它洋快餐所没有的。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> <B>选址莲坂聚泰大厦</B><SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 那么，即将在厦门开业的汉堡王又是啥模样呢？该店面积有<SPAN lang=EN-US>300</SPAN>多平方米，目前正在装修中。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 福建启润餐饮高级市场专员陈薏璇告诉记者，该店选址经过了一番严格考察，<SPAN lang=EN-US>“</SPAN>除了人流量外，还对周边的潜在消费群体进行考察。<SPAN lang=EN-US>” <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 陈永裕称，汉堡王的核心消费群体为<SPAN lang=EN-US>18</SPAN>－<SPAN lang=EN-US>40</SPAN>岁的成年人，当然也有儿童套餐。而在装修风格上，除了设有类似麦当劳的座椅外，还有商务休闲空间<SPAN lang=EN-US>——— </SPAN>设有沙发软座，有咖啡厅的功能。<SPAN lang=EN-US>“</SPAN>汉堡王除了定位普通消费者外，还考虑高级白领。<SPAN lang=EN-US>”</SPAN>陈永裕说。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> <SPAN lang=EN-US>“</SPAN>不仅考虑在厦门开出多家餐厅，我们还将在两年内在闽南地区开出<SPAN lang=EN-US>8</SPAN>家甚至更多的汉堡王餐厅。<SPAN lang=EN-US>”</SPAN>陈永裕说，这是因为闽南地区的经济比较活跃，另外他们也在福州地区进行选点。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> <SPAN lang=EN-US>“</SPAN>之所以敢有这样的<SPAN lang=EN-US>‘</SPAN>野心<SPAN lang=EN-US>’</SPAN>，在于汉堡王在中国发展的成功。<SPAN lang=EN-US>“</SPAN>陈永裕说，<SPAN lang=EN-US>“</SPAN>当初汉堡王在上海开出中国第一店时，蜂拥而至的老外在餐厅门口排起了长队。我相信，在厦门包括闽南地区开出汉堡王也将会出现这样的情景。<SPAN lang=EN-US>” <o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 记者注意到，即将在厦开业的汉堡王旁边就是麦当劳，而对面则是肯德基。看来，全球西式快餐三巨头的一场争市大战即将在厦上演。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
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